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G-Rated
Brand Identity, Typography, Brand Strategy
G-Rated is a visual play of power, attitude, and refined aesthetics.
At the core of the brand lies the idea of recognition without excess — every shape, space, and accent is deliberately placed to tell the story of a brand that knows what it wants and who it's speaking to. The brand strategy acts as the backbone: clear, confident, and consistent in its voice.​
Brand Identity
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At the core of the brand lies the idea of recognition without excess — every shape, space, and accent is deliberately placed to tell the story of a brand that knows what it wants and who it's speaking to. The brand strategy acts as the backbone: clear, confident, and consistent in its voice.​
G-Rated blurs the line between everyday objects and collectible design.
Glossy black bottles reflect light like liquid obsidian, interrupted only by sharp neon hits that command attention. Custom triggers, bold pouches, and even cleaning cloths follow the same visual rhythm — sleek, unapologetic, and high-impact.
Vector-based liquid textures flow across surfaces with precision, echoing the product’s nature while adding a layer of visual intrigue. It’s a system built on contrast — smooth vs. sharp, clean vs. chaotic — where even the most functional elements feel curated. Packaging becomes part of the brand’s voice: loud, confident, and impossible to ignore.
Minimal but never quiet.
G-Rated doesn’t whisper — it speaks in sharp lines, bold contrasts, and unapologetic presence. From strategy to shelf, every detail was designed to leave a mark.
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