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Slušaj.rs
Brand Identity, Brand Strategy
Branded to Be Heard.
For Slusaj.rs, we developed a brand identity that captures the essence of modern listening — intuitive, refined, and instantly recognizable. The visual system balances simplicity with subtle symbolism, creating a memorable presence across platforms. Every element, from the logomark to the color palette, was designed to resonate with both digital-native users and passionate audiobook lovers.
Brand Identity
23
Where Sound Meets Symbol
At the core of the identity is a custom "S" — a minimal form that echoes both a soundwave and a bookmark. This duality reflects the platform’s purpose: bridging literature with technology, and turning listening into a meaningful daily ritual. Clean, bold, and functional, the logo works effortlessly across app icons, ads, and interfaces.
Designed to Resonate
Our approach was rooted in clarity and consistency. The identity system scales across devices and mediums, while always staying true to its purpose — to elevate the experience of listening. With Slusaj.rs, we crafted not just a look, but a lasting impression.
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